Tel Aviv Museum of Art Includes Sense in their Exhibit "Solar Guerrilla: Constructive Responses to Climate Change"


Opens Thursday, July 18 at 8 pm, closes December 19, 2019


Tel Aviv Museum of Art, derot Sha’ul HaMelech 27, Tel Aviv, Israel, in the Marcus B. Mizne Gallery, Marc Rich and Gabrielle Rich Wing


Maya Vinitsky

Starting July 18, Sense will be included in an exhibit at the Tel Aviv Museum of Art that addresses innovative ways cities are addressing climate change. The exhibit, “Solar Guerrilla: Constructive Responses to Climate Change,” explores how the dramatic increase in climate change has led to the realization that our lifestyles have a direct impact on the environment and the emission of greenhouse gases.

The exhibit examines an approach to climate-related problems that uses the city itself as an optimal tool for social and environmental change. The test cases in this context include cities such as Venice, Chicago, New York, Masdar City, Hong Kong and Tel Aviv.

The climatic problems unique to each of these cities are studied in the exhibition alongside current and future projects, such as the planning of a “sponge city” designed to absorb most of the water in the case of flooding; the design of buildings that can remain standing and function for dozens of years even if the water level increases by an entire meter; the creation of autonomous vehicle systems to transport residents in especially warm environments; the creation of green roofs to purify the air we breathe; the conversion of solar energy into electricity for domestic use; and other innovative trends bordering on science fiction, which aim to minimize environmental damage and create a new symbiosis with nature.

Said Sense CEO Mike Phillips, “We’re honored and delighted that the Tel Aviv Museum of Art has included Sense in this thought provoking exhibit about solutions to climate change. The exhibit highlights a variety of exciting approaches to adaptation in cities around the world. For our part, at Sense, we believe that when people know the impact of day-to-day choices in their homes, they can make choices to live more responsibly for the health of the planet.”

Sense is included in the exhibit as an example of technology innovation that addresses climate change through individual insight and action. Sense was born from the simple idea that people should know what’s happening in their homes. We track calories, footsteps, miles per gallon, budgets, and rewards points — yet it’s astonishing that we know so little about the place where we spend so much time. We would never leave the house with a faucet running water, yet we come and go from our homes with electrical “faucets” on every day.

Sense answers the questions “What’s using energy in my home?” and “How can I reduce my utility bill?” The Sense smart energy monitor and mobile app offer consumers a new understanding of their home’s activity and help them identify ways to reduce energy expenses, shrinking their energy footprint.

By tracking their home’s energy fitness, Sense customers are reducing the planet’s energy consumption, home by home. Sense provides insights that inspire and empower people to make changes to live more responsibly and sustainably while saving money.

For more details and images from the exhibit, visit

The exhibition is accompanied by a bilingual book that is a mutual publication of the Tel Aviv Museum of Art with HIRMER, and will be distributed internationally in syndication with Thames & Hudson, and The University of Chicago Press. The book is composed of six episodes, based on the mega themes of the research project – each theme is presented with original articles by various professionals, followed by the selected projects.

About Sense
Sense gives consumers engaging, real-time analytics on energy consumption in their homes right on their mobile devices. Its mission is to make all homes intelligent through its “fitness tracker for the home,” helping consumers save money and live safer with more energy-efficient households. Founded in 2013 by pioneers in speech recognition, Sense uses machine learning technology to provide real-time insights on device behavior, even for those devices that are not “smart.” Customers rely on Sense for a wide range of uses including monitoring their home appliances, determining whether they left appliances running and identifying major energy drains in their home so they can substantially reduce their energy costs. Sense has received investments from two of the world’s largest energy technology companies, Schneider Electric and Landis+Gyr. The company is headquartered in Cambridge, Mass. To make sense of your energy, visit:

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Carol McGarry
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